Social Commerce

Hola, les recomiendo la siguiente publicación de JWT Intelligence. Converting cultural shifts into opportunities. (Sinceramente me inspira el eslogan.)


Como especialistas en comunicación y planificadores de medios trabajamos todos los días en un ambiente de negocios que cambia muy rápido. Por tal motivo, el foco de este trabajo me parece sumamente provechoso para todos nosotros: 

 "...This report charts how retailers and other brands are using the social graph to engage consumers wherever they may be—creating more personal, accessible experiences—and to amplify word-of-mouth..." 

  

Espero lo disfruten.


Saludos. JK


Social Commerce

Social networks are well-established, as is e-commerce, but it’s only now that we’re seeing the meshing of the two and a great deal of hype around the possibilities. This report charts how retailers and other brands are using the social graph to engage consumers wherever they may be—creating more personal, accessible experiences—and to amplify word-of-mouth. 

“Social Commerce” examines three key trends: the rise of Facebook commerce (retailers selling directly on Facebook), overlaying the social graph on e-commerce sites and introducing that social graph to the brick-and-mortar world. It looks at what innovative retailers and others are doing in these areas, as well as what’s driving each trend and the significance and potential for marketers. It also spotlights things to watch in this space, from apps that enable sharing while shopping to Facebook Credits. 

In addition to desk research, we interviewed experts and influencers in research, technology and business, and conducted a quantitative survey in the U.S. and the U.K. The survey used SONAR™, JWT’s proprietary online research tool, to poll 971 adults aged 20-plus from May 20–June 1, 2011.